Beer I am
Our subsidiary with the podcast “Beer I am”, launched by Andries de Groen, impresses with diverse episodes around the topic of beer and can be listened to on the website beeriam.com as well as directly via the streaming service Spotify. As an international podcast for beer lovers as well as entrepreneurs and employees in the beer industry, the project launched in 2020 quickly increased its profile. This has resulted in new formats and products, including the “Beer I am” app and even its own beer brand. Andries takes this on in his spare time “for the love of beer and the people who brew it. “Beer I am” is dedicated to everyone who wants to gain insights into the entire beer value chain and hear stories about beer.